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  1. CODE Magazine: 2021 - March/April cover

    Eliminating Waste During Designer-to-Developer Handoff

    Improve how teams move from front-end UI/UX experience created for users, to the developers who will write code to make it work. Create clear specs, usability testing, use low-code to design and improve collaboration and communication. If you’ve ever been part of a development team, you’ve experienced the disconnection that designers sometimes seem to have from how things get built. Jason shows how to make it better.

  2. CODE Magazine: 2020 - March/April cover

    On Endings

    Ted Neward discusses his closing thoughts in his final back-of-the-issue editorial for CODE Magazine.

  3. CODE Magazine: 2020 - March/April cover

    Rodman Visits the World of FX on Hulu’s “Devs”

    Rod writes the editorial of his life after visiting Earling Studios in the UK where they filmed the TV series Devs in 2019. In Jan 2020, interviewed Alex Garland, the creator-writer-director of Devs.

  4. CODE Magazine: 2020 - March/April cover

    Talk to an RD: Tim Huckaby and Markus Egger

    Tim Huckaby and Markus Egger discuss privacy and many other issues that significantly change with artificial intelligence.

  5. CODE Magazine: 2017 - November/December cover

    Lessons Learned from a Second Trip Around the Block

    Rod and his team go back to a client site and uncover useful things from their involvement in the upgrade.

  6. CODE Magazine: 2015 - January/February cover

    Managed Coder: On Brand

    Ted explains why branding is important, no matter how big or small your company is.

  7. CODE Magazine: 2014 - November/December cover

    The Mythical Business Layer

    Dino explains the business layer so that even a seven-year-old can understand.

  8. CODE Magazine: 2014 - September/October cover

    The Software Comedy: State of the Art

    Dino has a somewhat literary take on the things that go wrong in software development. You’ll follow him through the seven rings of Software Hell in a parallel to Dante’s “Divine Comedy.”

  9. CODE Magazine: 2014 - May/June cover

    On Survivors

    In this column Ted discusses real perils of being a part of a startup.

  10. CODE Magazine: 2014 - March/April cover

    Editorial

    CODE Publisher, Markus Egger, hijacks this issue's Editorial and discusses what technologies developers should spend time and resources on.

  11. CODE Magazine: 2014 - March/April cover

    Managed Coder: On Negativity

    Ted Neward explains how taking the negative approach just might lead to leaner, cleaner code.

  12. CODE Magazine: 2014 - March/April cover

    Manager's Corner: Meetings

    If your calendar has more meetings scheduled into it that time to work, you’ll appreciate Mike Yeager’s suggestions for making meetings more efficient.

  13. CODE Magazine: 2014 - January/February cover

    Managed Coder: On Passion

    Ted Neward's b-monthly column on development. This issue Ted discusses the concept of developer passion.

  14. CODE Magazine: 2012 - May/June cover

    New at CODE Magazine!

    A lot of new things are going on at CODE Magazine, both online and offl ine, and both directly associated with the magazine as well as efforts even more directly related to your development efforts. You may have already seen some of the things we do with CODE Consulting (www.codemag.com/consulting) and CODE Training (www.codemag.com/training), but today I would like to draw your attention to other things.

  15. CODE Magazine: 2011 - January/February cover

    Managed Coder: When Responsibility?

  16. CODE Magazine: 2011 - January/February cover

    Post Mortem: Computerized Survey and Intervention Project

  17. CODE Magazine: 2011 - January/February cover

    We Are Customer Service!

    Rod Paddock editorial Jan/Feb 2011

  18. CODE Magazine: 2010 - November/December cover

    Post Mortem: Desaware’s Licensing System 1.x

    Nov/Dec 2010 Post Mortem Article by Dan Appleman

  19. CODE Magazine: 2010 - July/August cover

    So You Want to Be a Consultant?

  20. CODE Magazine: 2010 - January/February cover

    Managed Coder: On Certainty

    Writing software is hard, particularly when the schedules keep programmers “nose to the grindstone”; every so often, it’s important to take a breather and look around the world and discover what we can find-ironically, what we find can often help us write software better.Psychology seems no less strange a partner to the software craftsman than philosophy, but understanding how we engage in that practice called “thought” and “feeling” improves interpersonal skills, like how to deal with annoying co-workers like yourself.

  21. CODE Magazine: 2009 - September/October cover

    Getting Back to Basics

    Our industry is constantly changing. So much so, that it is difficult to keep up sometimes.

  22. CODE Magazine: 2009 - September/October cover

    Managed Coder: Of Software and Philosophy

    Writing software is hard, particularly when the schedules keep programmers “nose to the grindstone.” Every so often, it’s important to take a breather and look around the world and discover what we can find-what we find can often help us write software better.Philosophy seems a strange partner to the software craftsman, but ironically a brief dip in the waters of abstract thought will help hone skills later useful to the craft of code, models, and workable software.

  23. CODE Magazine: 2009 - July/August cover

    ThoughtWorking: Of Killer Waves and Sea Changes

    Writing software is hard, particularly when the tools you use force you to think at too low a level; it’s time to start thinking about changing the way you write code… by thinking about the industry around us and how that affects your environment.Every so often an event comes along in the industry that represents a potential “sea change” to how the industry operates. Sometimes these are technical changes, either by releasing a new technology or an important ground-breaking change to an existing one. Sometimes they’re economic, driven by market forces outside of our direct control. And sometimes, they’re financial, such as when two industry giants come together.

  24. CODE Magazine: 2009 - May/June cover

    Keep Software Simple

    A lot of programmers tend to over engineer their software solutions.In the course of my consulting, I have reviewed many applications from many companies. In many cases I find a lot of areas where the software was just too complex. The reasons for this are varied, but seem to be centered around a few main areas: inappropriate use of design patterns, the “not invented here” syndrome, and building a Cadillac when a Chevy would do the job. You can solve these issues in many ways. All it takes is a little bit of re-thinking on how you build software. This article offers guidance on some things you can do to simplify your software development process

  25. CODE Magazine: 2009 - May/June cover

    Open Source Software

    Rod Paddock's May/June 2009 Editorial article.

  26. CODE Magazine: 2009 - March/April cover

    ThoughtWorking: Why The Next Five Years Will Be About Languages

    Writing software is hard, particularly when the tools you use force you to think at too low a level; it’s time to start thinking about changing the way you write code… by making it easier to write code.Back in the days of our fathers, programming meant focusing on learning one language, one platform, and one environment, and mastering it over a span of years. Those years are long behind us, along with half-decade project development times and bell-bottomed pants. It’s time to take a hard look at the “state of the union”, per se, and see how you can think about how to work better, rather than just putting in more time.

  27. CODE Magazine: 2009 - January/February cover

    Have It Your Way, Revisited

  28. CODE Magazine: 2009 - January/February cover

    Heard on .NET Rocks! Future of Web Development Panel

  29. CODE Magazine: 2009 - January/February cover

    MVP Corner: Challenging IT Promotion

    Jan/Feb 09 MVP Corner by Chris Williams

  30. CODE Magazine: 2009 - January/February cover

    Roundtables vs. Lunch Counters

    Rod Paddocks Jan/Feb 09 Editorial

  31. CODE Focus Magazine: 2008 - Vol. 5 - Issue 4 - Windows Accessibility Focus cover

    A Letter from the Director of Accessibility at Microsoft

    Accessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities."-Bill Gates, Chairman, Microsoft CorporationAccessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities."-Bill Gates, Chairman, Microsoft Corporation

  32. CODE Magazine: 2008 - November/December cover

    Have It Your Way

  33. CODE Magazine: 2008 - September/October cover

    From the CODE Magazine Mailbag

    Ken Getz .Finalize() column for September/October 2008

  34. CODE Magazine: 2008 - September/October cover

    Heard on .NET Rocks! Ted Faison on Event-driven Design

    In .NET Rocks! episode 355, Richard and I talked to Ted Faison about event-based and event-driven programming. There’s more to it than you think. Ted Faison has more than 30 years of experience in the software industry and has been involved with object-oriented-programming and component-based development since the inception of those technologies. He is currently working on .Net projects for the Motorcycle Industry Council and Amtrak. Ted is the author of the books Event-Based Programming: Taking Events to the Limit, Component-Based Development with Visual C#, and a few others.

  35. CODE Magazine: 2008 - September/October cover

    Languages Re-Unleashed

    Sept/Oct 08 Editorial by Rod Paddock

  36. CODE Magazine: 2008 - September/October cover

    MVP Corner: We Are the Masters of the Twitterverse

    How did we ever survive without social networks? I asked myself that today and couldn’t come up with an answer I liked. If I need to find contact information for that DBA I worked with three jobs ago, it’s off to LinkedIn or Plaxo. When I’m wondering about that guy from high school who was going to be a world famous rock star, Facebook is only a couple of clicks away. Out of town for a conference? No worries, I just check Twitter to see where my friends are.

  37. CODE Magazine: 2008 - May/June cover

    Individuagility

    Jean-Paul S. Boodhoo argues that individuals seeking to adopt agile development must first unlearn entrenched bad habits with humility and embrace just-in-time learning, then incrementally and iteratively blend new techniques into existing practice. He offers a pragmatic, stepwise approach—from reading The Pragmatic Programmer and securing source control to implementing continuous integration, automated testing, refactoring, and design-pattern knowledge—culminating in interface-based programming and test-driven development, supported by lifelong learning. The goal is sustainable skill growth and genuine practitioner mastery, not a rushed, brittle transition.

  38. CODE Magazine: 2008 - March/April cover

    Meeting Bill Gates

    Mar/April 08 MVP Article by Julia Lerman

  39. CODE Magazine: 2008 - January/February cover

    It’s an Agile World

    Jan/Feb 08 Editorial by Rod Paddock

  40. CODE Magazine: 2008 - January/February cover

    Visual Basic and Respect

    Ken Getz Jan/Feb 08 FInalize article.

  41. CODE Focus Magazine: 2007 - Vol. 4 - Issue 3 - Data Programability cover

    Welcome Letter

    Welcome letter

  42. CODE Magazine: 2007 - November/December cover

    Coders Anonymous?

    Have you ever spent hours and hours trying to figure out one little bug? Stayed up all night trying to work out a sweet piece of code? Gotten totally lost in trying to see how some new developer technology works?

  43. CODE Magazine: 2007 - November/December cover

    Guilty Pleasures and LINQ

    Nov/Dec 2007 .Finalize Column() Ken Getz

  44. CODE Magazine: 2007 - November/December cover

    LINQ to Entities with Erik Maijer

    In show #270 Richard and I talked to Erik Meijer from Microsoft about LINQ. In this excerpt we talk about LINQ to Entities.

  45. CODE Magazine: 2007 - November/December cover

    The Age of Specialists and Generalists

    Nov/Dec 2007 Editorial Column by Rod Paddock

  46. CODE Magazine: 2007 - November/December cover

    The Baker’s Dozen: 13 Comparisons Between Crystal Reports and SQL Server Reporting Services

    Recent polls show that nearly fifty percent of applications with reporting functionality use Crystal Reports, and about twenty percent use SQL Server Reporting Services. This article will cover some of the major reporting tasks that developers face, and how the two reporting tools (Crystal and SQL Server Reporting Services) handle the tasks. Finally, I’ll provide a sneak preview at the next scheduled releases of both products (the next version of Crystal Reports and SQL Server Reporting Services 2008).

  47. CODE Magazine: 2007 - September/October cover

    Printing Envelopes, and Lambda Expressions

    .Finalize() column for Sept/Oct 2007

  48. CODE Magazine: 2007 - September/October cover

    Re-Igniting Creativity

    Rod Paddock Editorial for Sept/Oct 2007

  49. CODE Magazine: 2007 - July/August cover

    MVP Corner: 13 Steps for Building an Article

    July/August 2007 MVP Corner

  50. CODE Magazine: 2007 - July/August cover

    Seeing the Silverlight

    Rod Paddocks July/August 2007 Editorial Article

  51. CODE Magazine: 2007 - May/June cover

    MVP Corner: Do You have a Heart Disease?

    Most people who undergo bypass surgery-are back for another one in just a few years-unless they die first of course.

  52. CODE Magazine: 2007 - March/April cover

    .NET Rocks!: The Youngest MCP

    Mar/April 07 Carl Franklin .NET Rocks Column

  53. WPF 4 Unleashed - An excerpt from Chapter 1: Why WPF, and What About Silverlight?

    WPF 4 Unleashed: By Adam Nathan, Sample Chapter is provided courtesy of Sams Publishing. Published Jun 4, 2010 by Sams. Part of the Unleashed series, Copyright 2011 ISBN-10: 0-672-33119-5 To purchase this book go to http://www.informit.com/store/wpf-4-unleashed-9780672331190?w_ptgrevartcl=Why%20WPF%2c%20and%20What%20About%20Silverlight%3f_1608130

  54. CODE Magazine: 2007 - January/February cover

    .Finalize():There’s a Time and Place for Everything

    Ken Getz's Finalize column for Jan/Feb 07

  55. CODE Magazine: 2006 - November/December cover

    .Finalize() - Profiles from Afar

    Ken Getz November December 06 finalize column.

  56. CODE Magazine: 2006 - November/December cover

    Heard on .NET Rocks!: Microsoft Pundits

    November/December 06 .NET Rocks Carl Franklin

  57. CODE Magazine: 2006 - November/December cover

    MVP Corner: A Baker’s Dozen of Reflections

    November/December 06 MVP Corner

  58. CODE Magazine: 2006 - September/October cover

    .Finalize() - Wasting Energy, and Rotating Things

    .Finalize() - Wasting Energy, and Rotating Things

  59. CODE Magazine: 2006 - September/October cover

    Heard on .NET Rocks!: Kimberly Tripp on SQL Server 2005 SP1 and More

    Heard on .NET Rocks!: Kimberly Tripp on SQL Server 2005 SP1 and More

  60. CODE Magazine: 2006 - September/October cover

    Visual Studio 2005... That Legacy Software!

    Admittedly, I’m excited about the many new technologies coming out of Microsoft. So excited that I can’t even decide what to play with first! I wrote about this in a previous MVP Corner piece for CoDe Magazine.

  61. CODE Magazine: 2006 - July/August cover

    Heard on .NET Rocks!: Talking .NET with Tim Huckaby

    July august Carl Franklin .NET Rocks column

  62. CODE Magazine: 2006 - July/August cover

    MVP Corner: You Can Make Money, but You Can’t Make Time

    Time is money.And money is the root of all evil.So waste time. Right?

  63. CODE Magazine: 2006 - May/June cover

    .Finalize(): Try and Ye Shall Succeed

    May/June 06 Finalize Column

  64. CODE Magazine: 2006 - May/June cover

    Heard on .NET Rocks!: Cogan Rules

    May June .NET Rocks Column by Carl Franklin

  65. CODE Magazine: 2006 - May/June cover

    MVP Corner: Technology Overload

    Julia Lerman MVP Corner article for May/June 06

  66. CODE Magazine: 2006 - March/April cover

    Bloated Designs, Over-Architecting, and Refactoring

    Bloated Designs, Over-Architecting, and Refactoring

  67. CODE Magazine: 2006 - January/February cover

    .Finalize(): Reenergize

  68. CODE Magazine: 2006 - January/February cover

    Heard on .NET Rocks!: A Stroll Down RAM Lane with David Treadwell

  69. CODE Magazine: 2005 - November/December cover

    The Baker’s Dozen: 13 Reasons for Upgrading to Visual Studio 2005

    This installment of “The Baker’s Dozen” covers some of the major features in Visual Studio 2005. Visual Studio 2005 offers language, data handling, and development environment enhancements that are sure to please many developers. Programmers who are currently using Visual Studio .NET 2003 will find many ways to write more efficient code and increase their overall productivity. In addition, programmers who are new to .NET will find the migration to Visual Studio 2005 a bit easier than the migration to the first version of .NET. While it’s not possible to talk about every new feature in Visual Studio 2005, this article will cover many of the primary changes and enhancements.

  70. CODE Magazine: 2005 - September/October cover

    Heard on .NET Rocks!: Virtual PC and Virtual Server

    .NET Rocks Carl Franklin Column Sep/Oct 05

  71. CODE Magazine: 2005 - July/August cover

    .Finalize() - The Living Language-Visual Basic 2005

    Ken Getz - Finalize Column - July/August 2005

  72. CODE Magazine: 2005 - July/August cover

    dotNetTemplar vs. angryCoder: To Go Live, or Not to Go Live

    Angry Coder - Jonathan Goodyear and J. Ambrose Little - July/August 2005

  73. CODE Magazine: 2005 - July/August cover

    The Times they Are a Changin'

    Rod Paddock Editorial Article July/August 2005

  74. CODE Magazine: 2005 - March/April cover

    Heard on .NET Rocks!: Spring.NET

    Carl Franklin .NET Rocks Column

  75. CODE Magazine: 2005 - January/February cover

    Heard on .NET Rocks: Jay Roxe

    Carl Franklin - Jan/Feb 05 .NET Rocks Column

  76. CODE Magazine: 2005 - January/February cover

    It's a Blog World

    Rod Paddock January February 2005 Editorial Article

  77. CODE Magazine: 2004 - September/October cover

    .Finalize() - Climbing Hills and Making Rules

    Ken Getz' .Finalize() column.

  78. CODE Magazine: 2004 - September/October cover

    Die VSS Die!

    Jonathan D. Goodyear critiques Microsoft's continued support for Visual Source Safe (VSS), a widely recognized subpar version control system, despite the availability of more robust alternatives like the newly introduced Visual Studio 2005 Team System. He argues that VSS is outdated, inadequately scalable, and poorly suited to modern development needs, urging Microsoft to phase it out and prioritize universal access to their SQL Server-based version control and work item tracking tools. Goodyear advocates for fostering better development practices by providing high-quality tools to all developers, emphasizing that this approach could benefit Microsoft’s reputation and encourage adoption of premium offerings.

  79. CODE Magazine: 2004 - September/October cover

    What Makes an Effective Software Manager?

    Rod Paddock Editorial September October 2004 Issue

  80. CODE Magazine: 2004 - July/August cover

    .Finalize() - Keeping Secrets

    Ken Getz explores the fundamentals and applications of hashing in .NET, illustrating how hash functions and data structures like HashTable enable efficient data storage, retrieval, and secure password comparison. Drawing from personal anecdotes and technical explanations, he emphasizes the importance of hashing's deterministic nature and its role in managing data secrecy and integrity. The article serves as both an educational overview and a segue into more advanced topics, notably hinting at hashing's potential for safeguarding sensitive information.

  81. CODE Magazine: 2004 - July/August cover

    CODE Magazine Philosophy

    Rod Paddock Editorial July August 2004 Issue

  82. CODE Magazine: 2004 - July/August cover

    Heard on .NET Rocks!

    I am the host of .NET Rocks!, an Internet audio talk show for .NET developers online at www.franklins.net/dotnetrocks and msdn.microsoft.com/dotnetrocks. My co-host, Rory Blyth (www.neopoleon.com), and I interview the movers and shakers in the .NET community. We now have over 60 shows archived online, and we broadcast a new show every Thursday night from 10PM to Midnight, Eastern Standard Time (GMT-5). For more history of the show check out the May/June 2004 issue of CoDe Magazine, in which this column first appeared.

  83. CODE Magazine: 2004 - July/August cover

    Life Is A Loop

    Jonathan Goodyear (the Angry Coder) July/August 2004

  84. Make, Buy, or Lease: the Software Acquisition Dilemma

    Malcolm Rubel contends that the current software acquisition landscape for mission-critical systems favors custom development over off-the-shelf or leased solutions, due to advances in modeling tools, IDEs, and modular architectures. The article argues that custom software best matches a company’s processes (suitability), scales with growth (scalability), remains adaptable (flexibility), interoperates with other systems, and ultimately yields more favorable total ownership costs, despite higher upfront investments. Rubel emphasizes evaluating qualitative factors—rather than ROI alone—to decide among make, buy, or lease, and highlights the strategic value of ownership and control in customization.

  85. CODE Magazine: 2002 - May/June cover

    How Microsoft Builds Community

    In his article, Markus Egger explores how Microsoft strategically fosters developer communities by dedicating significant resources and creating a collaborative ecosystem. Through discussions with key Microsoft personnel, Egger highlights the company’s approach of empowering developers with freedom, information, and support while integrating community feedback into product development. The initiative spans multiple language-specific groups and global efforts, supported by dedicated roles and partnerships like INETA. Egger conveys Microsoft’s shift toward customer-centric engagement, emphasizing the importance of viral knowledge sharing and sustained investment to cultivate vibrant, self-sustaining developer ecosystems.

  86. CODE Magazine: 2002 - September/October cover

    The Importance of Friends

    Rodman (Rod Paddock) reflects on the September 11, 2001 crisis to argue that, beyond professional achievement, the true value in life lies in friends, family, and freedom. He uses the tragedy to illustrate how quickly life and global connections become fragile, and how meaningful exchanges with loved ones sustain us. The piece then broadens to celebrate international collaboration in his field, before urging developers to prioritize human relationships and personal time over constant work, reminding readers to nurture what truly matters.

  87. CODE Magazine: 2002 - July/August cover

    A developer's life...

    In "A developer's life," David Stevenson explores the non-technical dimensions of developers' lives, highlighting the balance between personal experiences and professional roles. Through travel stories, including his family’s scenic trips in the Pacific Northwest and Barbara Peisch’s musical tour of Europe, Stevenson emphasizes the importance of life beyond coding. The article invites developers to reflect on their diverse backgrounds and interests, fostering a holistic view of their identities beyond software development.

  88. CODE Magazine: 2002 - July/August cover

    The diminishing importance of HTML

    HTML-based Web development has dominated application development for the last six years or so and there are no signs of that changing.However, things are changing as the .NET initiative takes hold. Although Microsoft has put a lot of effort into its Web-based interfaces, which include the powerful new ASP.NET Web Forms framework, I am guessing that there will actually be a push back to desktop-driven, forms-based applications once .NET takes hold.

  89. CODE Magazine: 2002 - July/August cover

    The Silver Bullet is Found

    Rod Paddock argues that despite recurring claims about miracle tools and methodologies—CASE, Java, the Unified Process/UML, Extreme Programming—none are a true "silver bullet" for software development; instead, he contends that practical common sense, a problem-solving mindset, and judicious use of tools (and even a simple notebook and pen) are what consistently produce successful software.

  90. CODE Magazine: 2002 - July/August cover

    User Groups - The Next Generation

    Generating Abstract... please wait...

  91. CODE Magazine: 2002 - May/June cover

    All for a Box of Onions

    Rod Paddock uses a lighthearted box-of-onions anecdote to argue a serious point about consulting: the value of choosing the best tool for the job, not what’s most familiar or easiest for the consultant. When a client faced Mac incompatibility with Visual FoxPro, Paddock suggested Citrix, and the client’s success validated that recommendation. The story illustrates that good advisers think outside the box and prioritize the client’s outcomes over personal gain, even if that means passing up an opportunity to build a flashy solution.

  92. CODE Magazine: 2002 - March/April cover

    Riding new technology waves

    Rod Paddock - March April 02 Editorial

  93. CODE Magazine: 2002 - January/February cover

    Crawl, walk, run. Could be fun.

    David Stevenson analyzes Microsoft’s PDC reveal of .NET My Services pricing and rollout, arguing that Microsoft intends to monetize hosting-based services through a staged “crawl, walk, run” approach that favors larger organizations and imposes significant licensing fees on small developers, potentially deterring early participation even as some core services (Passport, Presence, Alerts) may be free. He emphasizes the tension between cutting-edge opportunity and cost, and considers how developers must decide whether to join or observe as Microsoft builds out the hosting infrastructure and business model.

  94. CODE Magazine: 2001 - Issue 2 cover

    Surprise, Surprise, Surprise!

    David Stevenson reflects on three pleasant surprises: his unexpected return to publishing as CODE Magazine’s editor, the persistent shift toward “stateless” business communication (email-driven negotiations) and its tradeoffs, and the exciting independence and advances of Visual FoxPro 7—arguing that the magazine will deepen developer coverage, that distributed communication is here to stay despite its challenges, and that VFP7’s standalone direction and Web Services support bode well for its users.

  95. CODE Magazine: 2001 - Issue 1 cover

    Keeping Up

    In "Keeping Up," David Stevenson highlights the significant technological shift brought by Microsoft's .NET framework and Visual Studio.NET, emphasizing that these changes represent a true paradigm shift for developers, far beyond incremental improvements. He underscores the need for developers to actively engage with new tools, languages like C#, and frameworks such as ADO.NET, and advocates using resources like Component Developer Magazine and specialized Tech Conferences to stay current. Stevenson also points to upcoming events and educational materials as essential for mastering these innovations, urging the developer community to embrace this transformative period with proactive learning and adaptation.

  96. Converting Your Beta Testers into Brand Evangelists

    Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who’s not only a big fan of you and the products you sell, but often makes it their mission to refer or recommend your products to everyone around them.