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CODA: Ritual
Last updated: Tuesday, June 8, 2021
Published in: CODE Magazine: 2021 - March/April
John reacts to current events by taking the lessons from the news into coding and corporate structures. How do our work rituals make our teams work better or worse? Can we stand back and examine them objectively enough to make them better?
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Eliminating Waste During Designer-to-Developer Handoff
Last updated: Wednesday, August 31, 2022
Published in: CODE Magazine: 2021 - March/April
Improve how teams move from front-end UI/UX experience created for users, to the developers who will write code to make it work. Create clear specs, usability testing, use low-code to design and improve collaboration and communication. If you’ve ever been part of a development team, you’ve experienced the disconnection that designers sometimes seem to have from how things get built. Jason shows how to make it better.
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On Endings
Last updated: Monday, December 7, 2020
Published in: CODE Magazine: 2020 - March/April
Ted Neward discusses his closing thoughts in his final back-of-the-issue editorial for CODE Magazine.
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Rodman Visits the World of FX on Hulu’s “Devs”
Last updated: Wednesday, August 31, 2022
Published in: CODE Magazine: 2020 - March/April
Rod writes the editorial of his life after visiting Earling Studios in the UK where they filmed the TV series Devs in 2019. In Jan 2020, interviewed Alex Garland, the creator-writer-director of Devs.
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Talk to an RD: Tim Huckaby and Markus Egger
Last updated: Monday, December 7, 2020
Published in: CODE Magazine: 2020 - March/April
Tim Huckaby and Markus Egger discuss privacy and many other issues that significantly change with artificial intelligence.
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Lessons Learned from a Second Trip Around the Block
Last updated: Saturday, December 18, 2021
Published in: CODE Magazine: 2017 - November/December
Rod and his team go back to a client site and uncover useful things from their involvement in the upgrade.
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Managed Coder: On Brand
Last updated: Monday, August 2, 2021
Published in: CODE Magazine: 2015 - January/February
Ted explains why branding is important, no matter how big or small your company is.
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The Mythical Business Layer
Last updated: Wednesday, September 1, 2021
Published in: CODE Magazine: 2014 - November/December
Dino explains the business layer so that even a seven-year-old can understand.
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The Software Comedy: State of the Art
Last updated: Thursday, September 2, 2021
Published in: CODE Magazine: 2014 - September/October
Dino has a somewhat literary take on the things that go wrong in software development. You’ll follow him through the seven rings of Software Hell in a parallel to Dante’s “Divine Comedy.”
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On Survivors
Last updated: Tuesday, December 21, 2021
Published in: CODE Magazine: 2014 - May/June
In this column Ted discusses real perils of being a part of a startup.
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Editorial
Last updated: Monday, December 27, 2021
Published in: CODE Magazine: 2014 - March/April, Markus Egger Talks Tech
CODE Publisher, Markus Egger, hijacks this issue's Editorial and discusses what technologies developers should spend time and resources on.
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Managed Coder: On Negativity
Last updated: Tuesday, December 28, 2021
Published in: CODE Magazine: 2014 - March/April
Ted Neward explains how taking the negative approach just might lead to leaner, cleaner code.
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Manager's Corner: Meetings
Last updated: Monday, December 27, 2021
Published in: CODE Magazine: 2014 - March/April
If your calendar has more meetings scheduled into it that time to work, you’ll appreciate Mike Yeager’s suggestions for making meetings more efficient.
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Managed Coder: On Passion
Last updated: Monday, January 3, 2022
Published in: CODE Magazine: 2014 - January/February
Ted Neward's b-monthly column on development. This issue Ted discusses the concept of developer passion.
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New at CODE Magazine!
Last updated: Tuesday, February 19, 2019
Published in: CODE Magazine: 2012 - May/June, Markus Egger Talks Tech
A lot of new things are going on at CODE Magazine, both online and offl ine, and both directly associated with the magazine as well as efforts even more directly related to your development efforts. You may have already seen some of the things we do with CODE Consulting (www.codemag.com/consulting) and CODE Training (www.codemag.com/training), but today I would like to draw your attention to other things.
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Managed Coder: When Responsibility?
Last updated: Thursday, December 16, 2021
Published in: CODE Magazine: 2011 - January/February
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Post Mortem: Computerized Survey and Intervention Project
Last updated: Wednesday, August 31, 2022
Published in: CODE Magazine: 2011 - January/February
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We Are Customer Service!
Last updated: Thursday, December 16, 2021
Published in: CODE Magazine: 2011 - January/February
Rod Paddock editorial Jan/Feb 2011
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Post Mortem: Desaware’s Licensing System 1.x
Last updated: Wednesday, August 31, 2022
Published in: CODE Magazine: 2010 - November/December
Nov/Dec 2010 Post Mortem Article by Dan Appleman
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So You Want to Be a Consultant?
Last updated: Thursday, December 16, 2021
Published in: CODE Magazine: 2010 - July/August
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Managed Coder: On Certainty
Last updated: Thursday, December 16, 2021
Published in: CODE Magazine: 2010 - January/February
Writing software is hard, particularly when the schedules keep programmers “nose to the grindstone”; every so often, it’s important to take a breather and look around the world and discover what we can find-ironically, what we find can often help us write software better.Psychology seems no less strange a partner to the software craftsman than philosophy, but understanding how we engage in that practice called “thought” and “feeling” improves interpersonal skills, like how to deal with annoying co-workers like yourself.
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Getting Back to Basics
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2009 - September/October
Our industry is constantly changing. So much so, that it is difficult to keep up sometimes.
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Managed Coder: Of Software and Philosophy
Last updated: Tuesday, December 21, 2021
Published in: CODE Magazine: 2009 - September/October
Writing software is hard, particularly when the schedules keep programmers “nose to the grindstone.” Every so often, it’s important to take a breather and look around the world and discover what we can find-what we find can often help us write software better.Philosophy seems a strange partner to the software craftsman, but ironically a brief dip in the waters of abstract thought will help hone skills later useful to the craft of code, models, and workable software.
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ThoughtWorking: Of Killer Waves and Sea Changes
Last updated: Tuesday, December 21, 2021
Published in: CODE Magazine: 2009 - July/August
Writing software is hard, particularly when the tools you use force you to think at too low a level; it’s time to start thinking about changing the way you write code… by thinking about the industry around us and how that affects your environment.Every so often an event comes along in the industry that represents a potential “sea change” to how the industry operates. Sometimes these are technical changes, either by releasing a new technology or an important ground-breaking change to an existing one. Sometimes they’re economic, driven by market forces outside of our direct control. And sometimes, they’re financial, such as when two industry giants come together.
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Keep Software Simple
Last updated: Tuesday, February 19, 2019
Published in: CODE Magazine: 2009 - May/June
A lot of programmers tend to over engineer their software solutions.In the course of my consulting, I have reviewed many applications from many companies. In many cases I find a lot of areas where the software was just too complex. The reasons for this are varied, but seem to be centered around a few main areas: inappropriate use of design patterns, the “not invented here” syndrome, and building a Cadillac when a Chevy would do the job. You can solve these issues in many ways. All it takes is a little bit of re-thinking on how you build software. This article offers guidance on some things you can do to simplify your software development process
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Open Source Software
Last updated: Saturday, December 18, 2021
Published in: CODE Magazine: 2009 - May/June
Rod Paddock's May/June 2009 Editorial article.
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ThoughtWorking: Why The Next Five Years Will Be About Languages
Last updated: Tuesday, December 21, 2021
Published in: CODE Magazine: 2009 - March/April
Writing software is hard, particularly when the tools you use force you to think at too low a level; it’s time to start thinking about changing the way you write code… by making it easier to write code.Back in the days of our fathers, programming meant focusing on learning one language, one platform, and one environment, and mastering it over a span of years. Those years are long behind us, along with half-decade project development times and bell-bottomed pants. It’s time to take a hard look at the “state of the union”, per se, and see how you can think about how to work better, rather than just putting in more time.
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Have It Your Way, Revisited
Last updated: Saturday, January 18, 2020
Published in: CODE Magazine: 2009 - January/February
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Heard on .NET Rocks! Future of Web Development Panel
Last updated: Saturday, January 18, 2020
Published in: CODE Magazine: 2009 - January/February
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MVP Corner: Challenging IT Promotion
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2009 - January/February
Jan/Feb 09 MVP Corner by Chris Williams
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Roundtables vs. Lunch Counters
Last updated: Thursday, December 16, 2021
Published in: CODE Magazine: 2009 - January/February
Rod Paddocks Jan/Feb 09 Editorial
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A Letter from the Director of Accessibility at Microsoft
Last updated: Wednesday, February 20, 2019
Published in: CODE Focus Magazine: 2008 - Vol. 5 - Issue 4 - Windows Accessibility Focus
Accessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities."-Bill Gates, Chairman, Microsoft CorporationAccessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities."-Bill Gates, Chairman, Microsoft Corporation
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Have It Your Way
Last updated: Saturday, January 18, 2020
Published in: CODE Magazine: 2008 - November/December
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From the CODE Magazine Mailbag
Last updated: Friday, February 22, 2019
Published in: CODE Magazine: 2008 - September/October
Ken Getz .Finalize() column for September/October 2008
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Heard on .NET Rocks! Ted Faison on Event-driven Design
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2008 - September/October
In .NET Rocks! episode 355, Richard and I talked to Ted Faison about event-based and event-driven programming. There’s more to it than you think. Ted Faison has more than 30 years of experience in the software industry and has been involved with object-oriented-programming and component-based development since the inception of those technologies. He is currently working on .Net projects for the Motorcycle Industry Council and Amtrak. Ted is the author of the books Event-Based Programming: Taking Events to the Limit, Component-Based Development with Visual C#, and a few others.
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Languages Re-Unleashed
Last updated: Saturday, December 18, 2021
Published in: CODE Magazine: 2008 - September/October
Sept/Oct 08 Editorial by Rod Paddock
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MVP Corner: We Are the Masters of the Twitterverse
Last updated: Thursday, February 21, 2019
Published in: CODE Magazine: 2008 - September/October
How did we ever survive without social networks? I asked myself that today and couldn’t come up with an answer I liked. If I need to find contact information for that DBA I worked with three jobs ago, it’s off to LinkedIn or Plaxo. When I’m wondering about that guy from high school who was going to be a world famous rock star, Facebook is only a couple of clicks away. Out of town for a conference? No worries, I just check Twitter to see where my friends are.
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Individuagility
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2008 - May/June
May/June 2008 MVP Corner by Jean-Paul S. BoodhooSo you have researched agile development techniques, and are all fired up to put them into practice.Armed with this drive and passion to learn, what are some steps that you as an individual can take to incrementally grow your knowledge and practice of agile development techniques?
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Meeting Bill Gates
Last updated: Tuesday, February 19, 2019
Published in: CODE Magazine: 2008 - March/April
Mar/April 08 MVP Article by Julia Lerman
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It’s an Agile World
Last updated: Thursday, December 16, 2021
Published in: CODE Magazine: 2008 - January/February
Jan/Feb 08 Editorial by Rod Paddock
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Visual Basic and Respect
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2008 - January/February
Ken Getz Jan/Feb 08 FInalize article.
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Welcome Letter
Last updated: Wednesday, February 20, 2019
Published in: CODE Focus Magazine: 2007 - Vol. 4 - Issue 3 - Data Programability
Welcome letter
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Coders Anonymous?
Last updated: Thursday, February 21, 2019
Published in: CODE Magazine: 2007 - November/December
Have you ever spent hours and hours trying to figure out one little bug? Stayed up all night trying to work out a sweet piece of code? Gotten totally lost in trying to see how some new developer technology works?
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Guilty Pleasures and LINQ
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2007 - November/December
Nov/Dec 2007 .Finalize Column() Ken Getz
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LINQ to Entities with Erik Maijer
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2007 - November/December
In show #270 Richard and I talked to Erik Meijer from Microsoft about LINQ. In this excerpt we talk about LINQ to Entities.
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The Age of Specialists and Generalists
Last updated: Wednesday, May 11, 2022
Published in: CODE Magazine: 2007 - November/December
Nov/Dec 2007 Editorial Column by Rod Paddock
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The Baker’s Dozen: 13 Comparisons Between Crystal Reports and SQL Server Reporting Services
Last updated: Wednesday, August 31, 2022
Published in: CODE Magazine: 2007 - November/December
Recent polls show that nearly fifty percent of applications with reporting functionality use Crystal Reports, and about twenty percent use SQL Server Reporting Services. This article will cover some of the major reporting tasks that developers face, and how the two reporting tools (Crystal and SQL Server Reporting Services) handle the tasks. Finally, I’ll provide a sneak preview at the next scheduled releases of both products (the next version of Crystal Reports and SQL Server Reporting Services 2008).
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Printing Envelopes, and Lambda Expressions
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2007 - September/October
.Finalize() column for Sept/Oct 2007
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Re-Igniting Creativity
Last updated: Saturday, December 18, 2021
Published in: CODE Magazine: 2007 - September/October
Rod Paddock Editorial for Sept/Oct 2007
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MVP Corner: 13 Steps for Building an Article
Last updated: Tuesday, February 19, 2019
Published in: CODE Magazine: 2007 - July/August
July/August 2007 MVP Corner
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Seeing the Silverlight
Last updated: Saturday, December 18, 2021
Published in: CODE Magazine: 2007 - July/August
Rod Paddocks July/August 2007 Editorial Article
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MVP Corner: Do You have a Heart Disease?
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2007 - May/June
Most people who undergo bypass surgery-are back for another one in just a few years-unless they die first of course.
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.NET Rocks!: The Youngest MCP
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2007 - March/April
Mar/April 07 Carl Franklin .NET Rocks Column
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WPF 4 Unleashed - An excerpt from Chapter 1: Why WPF, and What About Silverlight?
Last updated: Tuesday, February 19, 2019
Published in: Book Excerpts
WPF 4 Unleashed: By Adam Nathan, Sample Chapter is provided courtesy of Sams Publishing. Published Jun 4, 2010 by Sams. Part of the Unleashed series, Copyright 2011 ISBN-10: 0-672-33119-5 To purchase this book go to http://www.informit.com/store/wpf-4-unleashed-9780672331190?w_ptgrevartcl=Why%20WPF%2c%20and%20What%20About%20Silverlight%3f_1608130
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.Finalize():There’s a Time and Place for Everything
Last updated: Tuesday, February 19, 2019
Published in: CODE Magazine: 2007 - January/February
Ken Getz's Finalize column for Jan/Feb 07
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.Finalize() - Profiles from Afar
Last updated: Thursday, February 21, 2019
Published in: CODE Magazine: 2006 - November/December
Ken Getz November December 06 finalize column.
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Heard on .NET Rocks!: Microsoft Pundits
Last updated: Friday, February 22, 2019
Published in: CODE Magazine: 2006 - November/December
November/December 06 .NET Rocks Carl Franklin
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MVP Corner: A Baker’s Dozen of Reflections
Last updated: Tuesday, February 19, 2019
Published in: CODE Magazine: 2006 - November/December
November/December 06 MVP Corner
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.Finalize() - Wasting Energy, and Rotating Things
Last updated: Tuesday, February 19, 2019
Published in: CODE Magazine: 2006 - September/October
.Finalize() - Wasting Energy, and Rotating Things
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Heard on .NET Rocks!: Kimberly Tripp on SQL Server 2005 SP1 and More
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2006 - September/October
Heard on .NET Rocks!: Kimberly Tripp on SQL Server 2005 SP1 and More
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Visual Studio 2005... That Legacy Software!
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2006 - September/October
Admittedly, I’m excited about the many new technologies coming out of Microsoft. So excited that I can’t even decide what to play with first! I wrote about this in a previous MVP Corner piece for CoDe Magazine.
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Heard on .NET Rocks!: Talking .NET with Tim Huckaby
Last updated: Thursday, February 21, 2019
Published in: CODE Magazine: 2006 - July/August
July august Carl Franklin .NET Rocks column
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MVP Corner: You Can Make Money, but You Can’t Make Time
Last updated: Tuesday, February 19, 2019
Published in: CODE Magazine: 2006 - July/August
Time is money.And money is the root of all evil.So waste time. Right?
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.Finalize(): Try and Ye Shall Succeed
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2006 - May/June
May/June 06 Finalize Column
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Heard on .NET Rocks!: Cogan Rules
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2006 - May/June
May June .NET Rocks Column by Carl Franklin
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MVP Corner: Technology Overload
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2006 - May/June
Julia Lerman MVP Corner article for May/June 06
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Bloated Designs, Over-Architecting, and Refactoring
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2006 - March/April
Bloated Designs, Over-Architecting, and Refactoring
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.Finalize(): Reenergize
Last updated: Thursday, December 16, 2021
Published in: CODE Magazine: 2006 - January/February
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Heard on .NET Rocks!: A Stroll Down RAM Lane with David Treadwell
Last updated: Saturday, January 18, 2020
Published in: CODE Magazine: 2006 - January/February
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The Baker’s Dozen: 13 Reasons for Upgrading to Visual Studio 2005
Last updated: Saturday, January 18, 2020
Published in: CODE Magazine: 2005 - November/December
This installment of “The Baker’s Dozen” covers some of the major features in Visual Studio 2005. Visual Studio 2005 offers language, data handling, and development environment enhancements that are sure to please many developers. Programmers who are currently using Visual Studio .NET 2003 will find many ways to write more efficient code and increase their overall productivity. In addition, programmers who are new to .NET will find the migration to Visual Studio 2005 a bit easier than the migration to the first version of .NET. While it’s not possible to talk about every new feature in Visual Studio 2005, this article will cover many of the primary changes and enhancements.
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Heard on .NET Rocks!: Virtual PC and Virtual Server
Last updated: Tuesday, February 19, 2019
Published in: CODE Magazine: 2005 - September/October
.NET Rocks Carl Franklin Column Sep/Oct 05
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.Finalize() - The Living Language-Visual Basic 2005
Last updated: Tuesday, February 19, 2019
Published in: CODE Magazine: 2005 - July/August
Ken Getz - Finalize Column - July/August 2005
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dotNetTemplar vs. angryCoder: To Go Live, or Not to Go Live
Last updated: Tuesday, February 19, 2019
Published in: CODE Magazine: 2005 - July/August
Angry Coder - Jonathan Goodyear and J. Ambrose Little - July/August 2005
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The Times they Are a Changin'
Last updated: Thursday, December 16, 2021
Published in: CODE Magazine: 2005 - July/August
Rod Paddock Editorial Article July/August 2005
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Heard on .NET Rocks!: Spring.NET
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2005 - March/April
Carl Franklin .NET Rocks Column
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Heard on .NET Rocks: Jay Roxe
Last updated: Tuesday, February 19, 2019
Published in: CODE Magazine: 2005 - January/February
Carl Franklin - Jan/Feb 05 .NET Rocks Column
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It's a Blog World
Last updated: Thursday, December 16, 2021
Published in: CODE Magazine: 2005 - January/February
Rod Paddock January February 2005 Editorial Article
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.Finalize() - Climbing Hills and Making Rules
Last updated: Wednesday, February 23, 2022
Published in: CODE Magazine: 2004 - September/October
Ken Getz' .Finalize() column.
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Die VSS Die!
Last updated: Wednesday, February 23, 2022
Published in: CODE Magazine: 2004 - September/October
Jonathan Goodyear (the Angry Coder) September/October 2004
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What Makes an Effective Software Manager?
Last updated: Saturday, December 18, 2021
Published in: CODE Magazine: 2004 - September/October
Rod Paddock Editorial September October 2004 Issue
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.Finalize() - Keeping Secrets
Last updated: Wednesday, February 20, 2019
Published in: CODE Magazine: 2004 - July/August
Ken Getz' .Finalize() column.
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CODE Magazine Philosophy
Last updated: Wednesday, May 11, 2022
Published in: CODE Magazine: 2004 - July/August
Rod Paddock Editorial July August 2004 Issue
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Heard on .NET Rocks!
Last updated: Wednesday, February 23, 2022
Published in: CODE Magazine: 2004 - July/August
I am the host of .NET Rocks!, an Internet audio talk show for .NET developers online at www.franklins.net/dotnetrocks and msdn.microsoft.com/dotnetrocks. My co-host, Rory Blyth (www.neopoleon.com), and I interview the movers and shakers in the .NET community. We now have over 60 shows archived online, and we broadcast a new show every Thursday night from 10PM to Midnight, Eastern Standard Time (GMT-5). For more history of the show check out the May/June 2004 issue of CoDe Magazine, in which this column first appeared.
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Life Is A Loop
Last updated: Wednesday, February 23, 2022
Published in: CODE Magazine: 2004 - July/August
Jonathan Goodyear (the Angry Coder) July/August 2004
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Make, Buy, or Lease: the Software Acquisition Dilemma
Last updated: Wednesday, February 20, 2019
Published in: VFP Conversion Papers, EPS/CODE Articles & Whitepapers
Over the past several years, a revolution has taken place in software development, fueled by new modeling tools, integrated development environments and visual code assembly.
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How Microsoft Builds Community
Last updated: Wednesday, November 30, 2022
Published in: CODE Magazine: 2002 - May/June, Markus Egger Talks Tech
During the Visual Studio .NET Launch February 13 at VSLive! 2002 in San Francisco, Markus Egger and David Stevenson of Component Developer Magazine interviewed a panel of Microsoft personnel about the concept of developer communities.In this free-ranging discussion, we learned how Microsoft desires to support and encourage the growth inside developer "ecosystems" by focusing considerable resources on "community outreach."
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The Importance of Friends
Last updated: Thursday, December 16, 2021
Published in: CODE Magazine: 2002 - September/October
Rod Paddock Editorial March April 2004 Issue
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A developer's life...
Last updated: Tuesday, December 21, 2021
Published in: CODE Magazine: 2002 - July/August
This page is dedicated to non-technical aspects of our lives as developers.Look here in each issue for commentary and insight into the struggles and joys of balancing life and logic.
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The diminishing importance of HTML
Last updated: Friday, October 28, 2022
Published in: CODE Magazine: 2002 - July/August
HTML-based Web development has dominated application development for the last six years or so and there are no signs of that changing.However, things are changing as the .NET initiative takes hold. Although Microsoft has put a lot of effort into its Web-based interfaces, which include the powerful new ASP.NET Web Forms framework, I am guessing that there will actually be a push back to desktop-driven, forms-based applications once .NET takes hold.
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The Silver Bullet is Found
Last updated: Saturday, December 18, 2021
Published in: CODE Magazine: 2002 - July/August
Rod Paddock Editorial July August 2002 Issue
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User Groups - The Next Generation
Last updated: Tuesday, December 21, 2021
Published in: CODE Magazine: 2002 - July/August
David Stevenson's Column - July August 02
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All for a Box of Onions
Last updated: Wednesday, February 23, 2022
Published in: CODE Magazine: 2002 - May/June
Rod Paddock Editorial May June 2002 Issue
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Riding new technology waves
Last updated: Saturday, April 22, 2023
Published in: CODE Magazine: 2002 - March/April
Rod Paddock - March April 02 Editorial
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Crawl, walk, run. Could be fun.
Last updated: Wednesday, February 23, 2022
Published in: CODE Magazine: 2002 - January/February
David Stevenson Editorial Article Jan/Feb 2002
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Surprise, Surprise, Surprise!
Last updated: Wednesday, May 11, 2022
Published in: CODE Magazine: 2001 - Issue 2
Issue 2 2001 David Stevenson Editorial Article
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Keeping Up
Last updated: Tuesday, December 21, 2021
Published in: CODE Magazine: 2001 - Issue 1
Issue 1 2001 Editorial Article
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Converting Your Beta Testers into Brand Evangelists
Last updated: Thursday, February 21, 2019
Published in: Newsletters
Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who’s not only a big fan of you and the products you sell, but often makes it their mission to refer or recommend your products to everyone around them.